behind the work.

KeabboLab is an independent design studio. We build brands that have to work first on a screen — and then hold up everywhere else: in a product, a deck, a campaign, a room.

Book a call→See the work

what we bring.

A practice that started in print and production — paper, presses, the habit of getting things right before they are made — and grew through consumer brands into technology: large IT companies and early-stage startups, mission-critical communications, automotive and insurance.

Work has run across Europe from south to north, and with teams in Germany, the United States and Dubai. The same design is read differently in each of them, and that is accounted for while it is being made rather than discovered afterwards. We work in several languages.

Most of what we do is digital first and then everything else — because that is the order a brand is actually met in now, and because a system built to survive a screen survives the rest.

trained at.

Master’s degree in design technology, with honours

British Higher School of Design

Brand identity, University of the Arts London

what's in writing.

The part nobody enjoys discussing usually decides whether a project can start at all. So it gets settled before the first file moves.

A registered company

Full rights to everything you commission transfer to you in writing on final payment: worldwide and permanent, granted once.

The work becomes yours

Full rights to everything you commission transfer to you in writing on final payment: worldwide, permanent, no licence to renew later.

An NDA before anything is shared

If the project needs one, it is signed first — standard practice, every time.

Every collaborator signs the same terms

When other designers join a project they work under the same written terms, so the chain of rights and confidentiality stays unbroken.

Fully licensed, always.

Typefaces licensed for the use you actually have, images cleared, production files built to standard — clean paperwork, every time.

Hours that overlap yours

The working day covers European and American business hours, and the working language is English.

what we believe.

Time is the real budget

Yours and ours, equally. Every process step earns its place; every round moves the work forward. It starts early and keeps moving.

Fast is part of good

What can be done well in a week gets done in a week. Speed keeps the thinking sharp, and puts the brand in front of people while the decision still matters.

Systems outlive campaigns

Anything made twice should be made once and reused. That is what lets a small team produce at scale, and what keeps a brand recognisable while it grows.

The long game pays better

We would rather do good work for you for years than win once. Trust compounds — which is why we design for the second project while doing the first.