behind the work.

KeabboLab is an independent design studio. We build scalable brands that support the business behind them, and we turn complex things into clear ones.

what we bring.

A practice that started in print and production — paper, presses, the habit of getting things right before they are made — and grew through consumer brands into technology: large IT companies and early-stage startups, mission-critical communications, automotive and insurance.

Work has run across Europe from south to north, and with teams in Germany, the United States and Dubai. The same design is read differently in each of them, and that is accounted for while it is being made rather than discovered afterwards. We work in several languages.

We go deep into the business and its category, then make the complex clear: one visual system that holds across a website, a deck, a campaign and a room. Every brand we hand over is fluent in AI: it comes with detailed prompts and instructions, so your team keeps making on-brand material with the tools it already uses.

the founder.

Kate Bobrinscaia
Founder and lead designer

15 years in practice across brand identity, print and production, consumer brands, technology and insurance. Started KeabboLab in 2021, registered it as a company in 2025 and joined Moldova IT Park, a programme built for companies that work with clients abroad.

Master’s degree in design technology, with honours. Further study at the British Higher School of Design and in brand identity at University of the Arts London.

Kate Bobrinscaia, founder and lead designer of KeabboLab

what’s in writing.

The formal side decides whether a project can start, so it is settled before the first file moves.

A registered company

You sign a contract with KEABBOLAB S.R.L., a checked Moldova IT Park resident, and receive proper invoices for every stage of the work.

The work becomes yours

Full rights to everything you commission transfer to you in writing on final payment. Typefaces and images are licensed for your use.

Confidential by default

An NDA is signed before anything is shared, and every designer who joins the project works under the same written terms.

Hours that overlap yours

The working day covers European and American business hours, and the working language is English.

what we believe.

Time is the real budget
Yours and ours, equally. Every process step earns its place; every round moves the work forward. It starts early and keeps moving.
Fast is part of good
What can be done well in a week gets done in a week. Speed keeps the thinking sharp, and puts the brand in front of people while the decision still matters.
Systems outlive campaigns
Anything made twice should be made once and reused. That is what lets a small team produce at scale, and what keeps a brand recognisable while it grows.
The long game pays better
We would rather do good work for you for years than win once. Trust compounds — which is why we design for the second project while doing the first.