two ways to work.

Some brands need building once, properly, then handed over. Others need a design partner every month, bringing ideas as well as output. Either way your brand becomes fluent in AI: prompts and instructions your team uses to make on-brand visuals every day.

01

a brand, built to scale.

A project engagement: positioning, identity, the system behind it, and the first wave of everything it produces. Months of work that sets the direction for the next several years.

The handover goes beyond brand guidelines. You also receive an AI system built for the tools your team uses: detailed prompts and step-by-step instructions, so your marketing team produces on-brand illustrations every month with the people it already has. The brand still looks like itself once the company has doubled.

Direction
Category audit, audience and references, creative territories, design principles.
Identity
Visual identity, logo and wordmark, typography, colour, motion, art direction.
System
Brand guidelines, templates and asset libraries for daily use by your team, with detailed AI prompts and instructions for on-brand image generation.
Application
Websites and digital touchpoints, campaigns, social, print and packaging, environments.
02

a design partner, with room to think.

An ongoing partnership with reserved capacity each month. Give us the context and the freedom, and we keep finding the next thing to improve: a sharper idea for the campaign, a clearer structure for the deck, a stronger feeling in the visuals.

We set up the AI prompts and instructions for your brand, and your team runs the everyday with them. We bring the ideas, the emotion and the next step, and it gets faster every month, because the brand, the business and the context are already known.

What the month brings
Reserved time, used within the month, a named designer and continuity of judgement. Work is sequenced and visible, so you know what is moving and what is next.
Ideas first
New directions for campaigns, presentations and sales material, a fresh look at what already exists. Design time goes to meaning, emotion and structure.
AI does the volume
Routine images come from the AI toolkit built on your brand rules, run by your team or by us. The design decisions stay with the designer.
The more context, the further we go
Trust compounds: every month builds on the last. Full identity builds belong to track one. Everything produced is yours, with source files, from the first month.

questions.

01

What can I hire KeabboLab for?

KeabboLab is a brand design studio for B2B and consumer companies, and you can hire it in two ways. As a project: a logo and visual identity from scratch, a rebrand or brand refresh, brand guidelines and templates, a website design or redesign, a pitch deck, or a campaign across digital and print. Or as an ongoing design partner: a monthly design team for presentations, sales material, social, campaigns and everything else your brand produces.

02

Can KeabboLab rebrand or refresh an existing brand?

Yes. Alongside new identities built from scratch, KeabboLab works with existing brands. That can be a full rebrand, a refresh that keeps what already works, or campaigns, presentations and new materials designed within your current identity.

03

Can KeabboLab work as our ongoing design team?

Yes. In a design partnership, KeabboLab reserves design capacity for you each month and works as your external design team. That covers presentations and pitch decks, sales material, social, campaigns, illustration and employer brand, all made from one system. It is an alternative to hiring an in-house designer, and each month builds on the work of the month before.

04

What are AI-ready brand guidelines?

AI-ready brand guidelines let your marketing team produce on-brand creative on its own, faster and at a lower cost per asset. Depending on the project, they include a machine-readable brand spec in markdown that AI agents follow, ready for Figma Specs and for tools connected through MCP; structured JSON prompts and prompts for Midjourney and Magnific; reference images; and brand set-ups configured inside the AI tools your company uses. With them, your team runs creative testing in-house: it generates ad variations in minutes, A/B tests visuals and messages, and scales what performs, all within the brand. The studio builds the system, your team and its AI tools use it every day, and the studio’s time goes to new ideas.

05

Which industries does KeabboLab work with?

KeabboLab has designed for technology and B2B software companies, AI infrastructure, insurance, automotive, pharma and consumer brands, for clients in Europe and the United States.

06

Is KeabboLab a registered company?

Yes. KeabboLab operates as KEABBOLAB S.R.L., a limited liability company registered in the Republic of Moldova in 2025, registration number (IDNO) 1025600060662, and a resident of Moldova Innovation Technology Park (Moldova IT Park). The studio started in 2021 as an independent practice. Its founder, Kate Bobrinscaia, has 15 years in brand design.

07

What does Moldova IT Park residency mean for our company?

It gives you a checked and accountable partner. Moldova Innovation Technology Park is a state programme set up so that technology companies can work with clients abroad, from the US to Europe. KeabboLab became a resident after the park reviewed the company and its activity, and it reports under the park’s rules every month. The park’s legal framework is fixed by law until 2035, which keeps the terms behind a long partnership stable. Cross-border contracts, invoices and payments are everyday work for park residents, so the paperwork on your side stays simple.

08

Who works on our project?

Kate Bobrinscaia, founder of KeabboLab, art-directs every project. Everyone who works on your project signs the same confidentiality and IP terms.

09

Do you sign an NDA?

Yes. KeabboLab signs an NDA before you share any confidential material.

10

What does the contract with KeabboLab cover?

Every project starts with a written agreement with KEABBOLAB S.R.L. It sets the scope, the timeline, the deliverables and the transfer of rights before work begins. For a long partnership, a master agreement sets the general terms once, and a short statement of work covers each project. KeabboLab can also work on your company’s own contract template.

11

Who owns the design files and the IP?

You do. On final payment, KeabboLab transfers to you in writing the rights to every deliverable: source files in Figma, Adobe, Webflow and other tools, illustrations, icons, templates, website files, print artwork, brand guidelines, and the AI prompts and instructions built for your team.

12

Are fonts and stock images licensed for our use?

Yes. Typefaces, stock images and other assets come with licences that cover your use of the finished work, and the handover includes a list of every licence. Where a typeface needs a licence in your company’s name, for example for your website, the studio tells you which licence to buy.

13

How does a US or European company pay KeabboLab?

KEABBOLAB S.R.L. issues an invoice, and you pay by international bank transfer to the company’s account at maib, Moldova. The payee on the invoice is KEABBOLAB S.R.L., the same legal entity that signs the contract.

14

Which tax form do you provide to US clients?

KeabboLab completes Form W-8BEN-E on request, confirming its status as a foreign company. Contracts, invoices and tax documents are prepared with the studio’s lawyer and accountant, so your finance team receives everything it needs.

15

Which time zones and languages do you work in?

KeabboLab works in English. The working day overlaps with European business hours and the US East Coast morning, so calls and reviews fit into your day.

which one fits?

Describe the situation instead of the deliverable. Most conversations start as one of the two and turn out to be the other — better to work that out in an email than three weeks in.