Brand systems, campaigns and the material that carries them — for technology companies, consumer brands and the programmes they run. Different industries, one brief: take something valuable and make it easy to understand.
Three years as the design team for a US B2B platform: one component system behind every presentation, campaign, illustration and recruitment post — and routine work the marketing team produces itself, in hours.
A full visual identity in pixel art and early-internet warmth for an app built for introverts and makers — running from a phone screen to an NFC sock and a sticker on a wall.
One campaign idea holding from a phone screen to the side of a bus, with each medium designed on its own terms so new formats can be added later from the same system.
An identity for a corporate giving programme — related to the parent company at a glance, and documented so partner organisations can run it themselves.
