what happened.
All 75 articles received their illustrations, in one consistent style, at the pace the launch needed. It took one designer and one system.
An IT start-up is getting ready to grow. The identity is done, the website is in development, and the plan for visibility is simple: publish a lot, quickly. An agency wrote 75 blog articles in one go. Every one of them needed an illustration, and all 75 had to look like one brand.
Hire an in-house designer for the blog. Or pay for several stock libraries and give someone the job of searching them.
We went through the libraries ourselves: for subjects this specific they offer little, and what they offer looks like everyone else in the sector.
We made the illustration style part of the identity and turned it into a system for AI generation. The brand's colours, composition, light and level of detail are written as precise rules that a generation tool follows every time.
A reference set shows what “right” looks like. A short guide leads from the subject of an article to a finished image.
All 75 articles received their illustrations, in one consistent style, at the pace the launch needed. It took one designer and one system.
The system is built to be handed over. A marketer or a content agency takes the guide, adds the subject of a new article and gets an on-brand image.
The designer's time stays on what moves the brand forward: the idea, the feeling, the next step.