Short field notes from real projects and thoughts on brand, type, colour and the way design work gets done, written for the people who commission it.
How an IT start-up got 75 blog illustrations in one brand style, fast, and with the team it already had.
Licensed typefaces, colour profiles and production files — the quiet decisions that decide whether a brand still looks like itself after the studio has left.
How a design retainer works week to week, what it covers, and what it takes to keep a marketing team shipping without a queue.
Every piece here answers a question a client asked us in a real project. We write the answer down once, properly, so the next person who asks can read it in five minutes.